The app is well-designed and easy to use.
Limited search functions — profiles have to be browsed one by ones
Messaging restricted to paid members
Zoosk is a global online dating portal with a large online presence in over 80 nations, featuring translation in 25 languages. Its approach to dating experience is personalizing the experience to ensure greater chances for its users. The behavioral matchmaking technology utilized by the platform is frequently redesigned, based on the usage of its more than 35 million users, to continually provide better and ever-improving matches.
The straightforward sign up process asks users to provide some details. These include race, body type and education. After verifying their email and uploading a picture, users get a tour of the site during which they are given information about how to navigate the platform. After this, users are free to search for matches. Users can upload up to six photos, along with a description of their ideal match.
Signing up is quick and simple. For photo verification, the only requirement is taking a selfie, after which a green badge appears on a user’s profile. This is done to assure other users that the profile belongs to the person who’s on the profile photo. An additional feature Zoosk has is offering the option of linking to Google and Facebook accounts. The sign up process is made much more convenient by the lack of long questionnaires.
The Zoosk Community
Because of it’s ease of use, Zoosk has attracted millions of users. Users have a wide pool of potential matches to choose from. The multi-language support, which offers up to 25 languages, allows users to find people in different regions, This can be a handy feature for those on vacation in a foreign country.
The demographics on the platform are a male to female split of 52% to 48%, respectively. The average for female users is 24 while the average age for male users is 27. The age range across genders is 20 to 93. Zoosk is a highly inclusive platform that is LGBT-friendly and is welcoming to individuals from a wide range of religions and ethnicities.
Zoosk has various unique features. The search section allows for easy filtering, allowing users to narrow down the potential mates who fit their criteria. There is an “Online Now” feature that allows users to see who’s currently logged in and using the platform. This can be helpful for those who start interacting instantly. It initially shows members in a user’s area and then expands that with continued browsing.
The “Carousel” feature works similarly to Tinder. It allows users to view the photos and ages of other members. If a user selects “yes” or “maybe”, the member on whose profile they made the selection will receive an alert. If they are interested, they can start interacting with the user who signaled interest. There is, of course, the option to opt for “no” and keep browsing.
Swiping through different profiles allows the “SmartPick” feature to learn from a user’s actions and suggest better matches over time. Members have the choice of controlling their visibility through the “Hide and Seek” feature. The “Hide” option allows users to be only be seen by the people they message. Under “Seek”, a user’s profile is completely visible and other members will know the user visits their profiles. The “Sneak” section allows a user’s profile to be visible without other members knowing that the user has visited their profiles.
The messaging system established established by Zoosk is has a simplistic but feature-packed design that is easy to use. Users can chat within the profile card without the need to leave the page. To take away some of the awkwardness from chatting, the site offers icebreak. They are suited to the profiles of users. For example, when chatting with a college student, the question that might come up is one about college or the course they are studying.
A paid subscription allows users to connect with their SmartPick suggestions, chat with other subscribers and see who has viewed their profiles. A free membership is a good way to get a feel of the site before upgrading to a paid subscription to take advantage of all the features.
Users can take can advantage of coins that give them extra methods to reach out to potential matches. Coins can be spent on getting delivery confirmations for messages, buying virtual gifts for other users, unlocking matches in Carousel and promoting profiles.
Zoosk offers three, six and twelve month subscriptions along with a month plan. There are various payment options that can be used, such as Amazon, iDeal, credit cards, iTunes, PayPal, Sofort, debit cards, Boleto and bank transfer.
Comparison With Other Dating Sites
Zoosk is centered around facilitating more serious relationships than the bulk of dating platforms. It relies on behavioral matchmaking technology. The design of this technology is similar to that of websites like Amazon. It essentially makes a note of the members a user likes so it can suggest more individuals who fit that description. Because of this, Zoosk has no need for long questionnaires, which, among dating portals, is very refreshing.
- The app is well-designed and easy to use.
- Multiple options for promoting your profile and increasing your match compatibility
- Limited search functions — profiles have to be browsed one by one
- Messaging restricted to paid members